Platforms & teams · Pinterest video ads

Pinterest video ads: specs, examples, and a Pinterest video ad maker

The short answer

Pinterest video ads autoplay without sound, so the message has to read visually. Per Pinterest's own ad specs (checked July 2026), standard width video accepts .MP4, .MOV, or .M4V up to 2GB, runs from 4 seconds to 15 minutes with 6 to 15 seconds recommended, and works best square (1:1) or vertical (2:3, 4:5, or 9:16). AdsGen builds ads to that shape from a product URL, with captions burned in so the ad still lands on mute.

Last updated July 2026

Pinterest sits closer to the buying decision than most social platforms because people arrive already planning something: a kitchen, a gift, a wardrobe refresh. That intent is why the placement is worth testing for home, beauty, food, and apparel brands.

The catch is that Pinterest video plays silently, so an ad built for a sound-on feed dies there. AdsGen returns captioned vertical video with the message written into the frame, in the aspect ratios Pinterest recommends, and gives you several angles per product so you can find what this audience responds to.

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What you get

Pinterest video ads built for a muted feed

Built for a silent feed

Captions are burned into every ad and the hook is written to be read, not heard. On a platform where video autoplays muted, that is the difference between a view and a scroll.

The ratios Pinterest recommends

Ads render vertical at 9:16 and drop cleanly into the 2:3 and 1:1 shapes Pinterest calls out in its specs, so you are not letterboxing a landscape edit into a tall feed.

Planning-intent angles

Pinterest users are further from impulse and closer to research, so scripts lean on use cases, styling, and how a product fits a plan, rather than a hard urgency push.

What it handles

From a product URL to spec-ready Pinterest ads

You pick the angles, creators, and tone. AdsGen writes the hooks, casts the creators, and renders native vertical ads with captions.

Vertical and square-friendly output
Captions burned in for muted autoplay
Several product angles per batch
Hooks written to be read, not heard
Same assets reusable on Reels and TikTok

✨

PROBLEM→SOLUTION TIKTOK

this fixed the thing i gave up on

the fix i stopped looking for

9:16 0:18 {{ $handle }}

🛍️

TESTIMONIAL REELS

everyone kept telling me to try this

recommended by people i trust

9:16 0:22 {{ $handle }}

Why AdsGen

Why AdsGen suits Pinterest planning intent

Not a stiff corporate avatar, not a raw clip you still have to edit. A finished UGC video ad.

Creators that look real

AI creators built to look like real people filming on a phone, casual and feed-authentic, not uncanny.

Every winning angle

Problem-solution, testimonial, unboxing, "I was skeptical", founder. Ship many variations to find a winner fast.

Zero cleanup

Native vertical, captioned, correctly sized for each platform. Download and run, no re-editing.

Good questions

Questions about Pinterest video ads

Per Pinterest's ad specs page, checked in July 2026: file types .MP4, .MOV, or .M4V encoded in H.264 or H.265, up to 2GB. Length runs from a 4 second minimum to a 15 minute maximum, with 6 to 15 seconds recommended. Aspect ratio must be shorter than 1:2 and taller than 1.91:1, and Pinterest recommends square (1:1) or vertical (2:3, 4:5, or 9:16). Titles allow 100 characters, descriptions 800. Verify on Pinterest's site before you build, since specs change.

Pinterest recommends 6 to 15 seconds, and that guidance matches what performs. The platform accepts anything from 4 seconds to 15 minutes, but a feed that autoplays on mute rewards a short clip that makes its point visually. Put the product and the message on screen in the first two to three seconds and treat anything past 15 seconds as a different job.

They work well for categories people actively plan around: home and kitchen, beauty, food, apparel, and gifting. Pinterest traffic tends to arrive in research mode rather than impulse mode, so ads that show a product in use and explain how it fits a project generally do better than urgency-driven offers. Test it as a planning channel, not as a second TikTok.

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