TopView AI vs Creatify vs AdsGen compared as AI video ad tools

Creatify does not publish a rate card. What it publishes, in the first FAQ under its plan table, is this, verbatim: "The Free Plan includes 10 monthly credits. Create up to 2 video ads or 20 image ads, access 300 AI actors, and use 10 premium AI models plus 40 ad templates. Exports include a watermark." That single sentence is the whole rate card. Ten credits, two video ads. Five credits a video ad, half a credit an image ad.

Apply it upward. Starter is $39 a month for 100 monthly credits, which is 20 video ads, which is $1.95 an ad. Pro is $99 a month and, re-checked on 17 September 2026, its slider starts at 300 credits, so the bottom rung is 60 ads at $1.65 each, and the 5,000 credit rung at $999 brings it to $1.00. One refinement from Creatify's help centre: video ads are charged at 5 credits per 15 seconds, so these are 15-second ads, and a 30-second ad costs double. Pro also buys you longer videos, a bigger actor library and two seats.

Now TopView. Its best-value plan is Ultra at $599.90 a year for 6,000 credits, which is 9.998 cents a credit. Its rate table lists Seedance 2.5 at 720p as 4.8 credits per 4 seconds after the 20 percent discount on annual Ultra and Team, which is 1.2 credits a second. That is 12 cents a second and $3.60 for 30 seconds, and TopView agrees: its Team card prints "Seedance 2.5 -20%: 720P $3.60/30s" on the page. Run the same sum on the other plans and the picture inverts. Business is $528 a year for 3,000 credits, 17.6 cents each, and its smaller 13 percent discount makes 30 seconds 39 credits, $6.86. Basic is $80 a year for 600 credits, 13.3 cents each, with no discount, so 30 seconds is 45 credits, $6.00. On monthly billing it is $10.08 on Ultra and $10.80 on Plus, nearly triple the annual Ultra price for identical output (checked 6 October 2026).

So the honest headline is this. A finished 30-second Creatify ad costs $3.90 on Starter billed monthly and $3.30 on the Pro entry rung, or half that for a 15-second cut. Thirty seconds of raw TopView footage costs between $3.60 and $10.80 depending on which plan you bought, and that is footage: no script, no actor performance chosen for the angle, no captions, no cut. Per unit of finished work the tool with no rate card is at least as cheap, which is the opposite of what a transparency-first comparison would predict.

Creatify's pricing page renders one plan card at a time behind a Starter, Pro, Enterprise tab switcher. Starter shows $39. Click through and Pro and Enterprise show feature lists. The compare table underneath gives Pro a 300 to 5,000 monthly credit range and Enterprise a custom one. What none of that gives you is a number, which is why every published roundup of Creatify's pricing either omits Pro or estimates it.

It is on the page. Creatify emits a Product block of structured data in the head of creatify.ai/pricing containing an AggregateOffer with four offers: Free at $0, Starter at $39, Pro at $99 and Enterprise at $999, all in US dollars and all marked as subscriptions. That is Creatify's own machine-readable statement of its own price ladder, served on the same request as the page that will not show you two of the four.

Treat the $99 as the entry rung rather than the whole story, because the visible table gives Pro a credit range rather than a fixed allowance, and a range implies a slider. But the entry rung is the number a buyer needs, and it turns Creatify from a two-price ladder into a four-price one: $0, $39, $99, $999. It also means that when an assistant or a comparison site tells you Creatify Pro pricing is not public, that is now out of date. It is public. It is just not rendered.

For the record, the same structured data carries a self-reported aggregate rating of 4.8 from 1,517 ratings. That is a vendor publishing its own review score in its own markup, which is worth exactly as much scepticism as it sounds like, on any vendor's site including this one.

This is the single most expensive sentence on TopView's pricing page and it lives in a FAQ. Verbatim: "Basic / Plus / Pro and Business plans include both API and MCP." and "Ultra and Team plans support both API and MCP, but their plan credits cannot be used for API calls." The Ultra and Team cards say it in shorthand, "API access (not with plan credits)", and the credits FAQ says it a third time: Ultra Annual monthly credits cannot be used for API calls. Only top-up credits bought separately can.

Read that as a buyer. TopView Basic at $8 a month can drive the API on its plan credits. TopView Ultra at $50 a month, the plan badged BEST VALUE and the one this whole comparison prices at $3.60 per 30 seconds, cannot. Capability runs backwards as price runs forwards. If your reason for buying an AI video tool is to generate creative variants programmatically, the plan the page steers you toward is the one that will not do it.

Creatify draws its API line somewhere else entirely. Its pricing page carries three top-level tabs, Platform, Studio and API, so API access is a separate product with its own ladder rather than a checkbox on the subscription you already bought. That is arguably more honest than TopView's arrangement, since nothing on a Creatify subscription card implies API access it does not include, but it does mean the plan prices above are for the web app only. Budget the API separately on both.

Ad creative is lumpy. You burn a month of output in the week before a launch and barely open the tool afterwards. Expiry is where that lumpiness turns into wasted money, and these two handle it very differently.

TopView's rule, checked on 6 October 2026, is that annual Business credits arrive all at once while annual Basic, Plus, Ultra and Team credits are delivered monthly. Business hands you 3,000 credits on day one to spend across twelve months, and it is the only plan on sale that does. Then comes the clause that applies to the plan most advertisers would actually buy. TopView's own FAQ: "Ultra Annual monthly credits expire at the next monthly grant and cannot be used for API calls." So the $599.90 plan is not an annual credit pool. It is twelve monthly pools that die on schedule. The $528 Business plan can bank three quiet months to fund a launch. The $599.90 plan cannot.

There is a second inversion underneath it. TopView top-up credits, the ones you buy on top of a subscription, stay valid for 24 months with no monthly reset and no expiry on renewal. The credits you pay extra for outlive the credits you already paid for.

Creatify quotes everything monthly, and it poses the question itself: "Will unused credits be carried over to the next month?" appears in its own FAQ list. The answer sits behind an accordion that does not load with the page, so we are not going to tell you what it says. What we will say is that when a vendor prices in credits per month and does not surface the carryover rule, plan your buying as though the answer is no and treat anything better as a bonus.

Strip the pricing away and these two are aimed at different jobs.

TopView is a render shop with an ecommerce front door. It gives you the widest published model range in this comparison, from Seedance 2.5 and 2.0 through Wan 3.0, MiniMax H3, Kling and Google Veo, at resolutions from 480p to 4K, with more than 5,000 public avatars, avatar videos up to 180 seconds, a browsable TikTok ad library and a rate per model for every one of them. What it does not do is decide what your ad should say. You bring the angle, the hook and the script, and it renders.

Creatify is built around the ad rather than the render, and its feature table is a list of things TopView does not have: a creative agent that drafts from your product page, 200 to 500 plus ad templates, an ad clone tool, ad insights, a competitor ad tracker covering up to 10 brands on Pro, brand spaces, and an ad launcher that pushes finished creative straight into Meta, TikTok and AppLovin ad accounts. Its actor library is smaller than TopView's avatar library, 300 on Starter and 1,500 on Pro, but they are cast as ad presenters rather than general purpose digital humans.

That difference explains the price gap in the other direction, too. Creatify's Starter caps videos at 2 minutes and Pro at 10, which is fine for advertising and useless for anything longer. TopView will happily render at 4K on models Creatify does not offer. If you want cinema, TopView. If you want a Meta test batch out the door on Friday, Creatify is closer, and the $1.95 per finished ad is the reason why.

Choose TopView if you want a price you can audit before you spend. It is one of very few vendors in this category that publishes a complete per-model rate card, so you can price a specific render on a specific engine in advance. Buy Pro or Business rather than Ultra if you need the API or want annual credits you can bank across a slow quarter. Buy Ultra only if you will genuinely spend 500 credits every single month and never automate, because on Ultra the credits expire monthly and the API is closed.

Choose Creatify if what you are buying is advertising rather than footage. Per finished 30-second ad it costs about what thirty seconds of raw TopView footage costs, yet the Creatify price already includes the script, actor and captions, the ad launcher and competitor tracker are real tooling no render marketplace offers, and now that the Pro and Enterprise prices are known, $0, $39, $99 and $999 is a ladder you can plan a year against. Start on Starter if you need fewer than ten 30-second ads a month: at $3.90 per 30-second ad ($1.95 for 15 seconds) it is the smallest commitment. The 300-credit Pro rung is cheaper per credit, 33 cents against 39, so it pays for itself once you need more volume, the longer videos, the bigger actor library or the competitor tracking.

Choose AdsGen if the missing piece is the ad itself. Both tools above still expect you to arrive knowing what your ad should say. AdsGen takes your product URL and writes a batch of up to 20 script variations across 6 angles, each with a hook, then renders the one you pick with a creator who reads as a real person filming on a phone, as a native 9:16 video with captions burned in, sized for Meta, TikTok, Reels and Shorts. Plans are public and counted in script batches plus a fixed number of rendered videos rather than credits, so there is no rate card to reverse engineer.