Captions AI Pricing 2026: Official Plans and Cost

Captions AI pricing in 2026 centers on four credit-based plans: Max at $24.99/mo with 500 credits, then Scale plans at $69.99 for 1,400 credits, $139.99 for 2,800, and $279.99 for 5,600, plus a custom Enterprise tier. There is also a genuinely free tier for basic editing that includes no AI credits. The number that decides your real cost is credits, because every AI generation and edit draws from the monthly pool. Here is what each plan includes, how the credit math works, and what it means if your goal is video ads.

Where these numbers come from: every price, credit allowance and feature on this page was read directly off the official Captions pricing page at captions.ai/pricing on August 31, 2026, using a browser rather than a cached copy or a review site. The four prices were unchanged from our previous check. We have not estimated or converted anything, and where Captions declines to publish a figure we say so instead of filling the gap. If a number here ever disagrees with what you see at checkout, the official page wins and we want to know about it.

Captions is an AI video and editing app, popular for auto-captioning, AI editing, eye-contact correction, and its AI-creator and dubbing features. Marketers use it to produce social video and short ads, which is where the pricing gets worth reading closely, because ad testing needs volume and Captions meters the AI features by credits rather than by finished videos. Verify the figures yourself before you buy, since AI tools reprice often, and note the footnote Captions puts under its own plan grid, which we cover below.

Captions AI pricing plans at a glance

Every paid Captions plan costs exactly 5.00 cents per credit

Divide each price by its credit allowance and all four paid tiers land on the same number to four decimal places. $24.99 for 500 credits is 5.00 cents. $69.99 for 1,400 is 5.00 cents. $139.99 for 2,800 and $279.99 for 5,600 are both 5.00 cents. That is not a coincidence, it is a deliberately flat rate card.

This matters more than it sounds, because it is the opposite of what most of this category does. Vendors normally print a superlative like "lowest cost per credit" on a tier that is measurably the most expensive per credit, and we have documented that exact habit at Higgsfield, MakeUGC and Opus Clip. Captions makes no such claim and does not need to. It also means there is no volume discount anywhere on the self-serve ladder. Moving from Max to Scale 4x multiplies your credits by 11.2 and your bill by 11.2. You are buying throughput, not a better unit price.

The practical consequence: do not upgrade hoping to save money per video, because you cannot. Upgrade only when you genuinely need the monthly headroom, and if you are buying at real volume, the only place a discount exists is Enterprise, whose feature list explicitly includes "Bulk credit discounts." That line is the single reason to take the sales call rather than stacking Scale plans.

Captions also offers cheaper entry options for people who only want captions and basic editing without the AI-generation features. Those tiers cost far less but include no AI credits, so if your plan is to generate AI-creator or AI-edited video, the practical starting point is the Max plan at $24.99.

Is there a Captions Basic plan?

No. There is no plan called Basic anywhere on the official pricing page. The self-serve ladder is Free, Max, Scale, Scale 2x, Scale 4x and Enterprise. If you have seen a "Captions Basic" tier quoted somewhere, it is either an older name that no longer appears on the page or a confusion with the free tier, which Captions labels simply as Free and which carries zero AI usage credits in its own comparison table.

The naming trips people up because Max sounds like a top tier and is actually the entry paid plan. Scale sits above it. If you are shopping from a review that mentions Basic or Pro, check the date, because it is describing a structure Captions no longer sells.

Captions AI avatar and digital twin pricing

Creating digital twins and custom AI actors is included on Max at $24.99 a month, not held back for a higher tier. The Max card lists "Create digital twins or custom AI actors" alongside AI Edit styles, full AI video production, the chat-based editor and clip batching, all drawing on the same 500 monthly credits.

So the honest answer to what avatar generation costs at Captions is that there is no separate avatar price. Twins, AI actors, AI voiceover, AI music, B-roll, images and dubbing all consume from one shared credit pool at the same 5.00 cents per credit. Your real avatar cost is therefore however many credits a twin render happens to burn, which Captions does not publish as a per-feature rate. We are not going to invent one. Generate two or three at the settings you will actually use, watch the balance drop, and multiply by 5 cents to get a unit cost you can trust.

What each Captions plan includes

Max ($24.99/mo, 500 credits): The entry point for the AI features. It unlocks AI editing, the AI-creator tools, dubbing, and the rest of the generation suite, backed by 500 monthly credits. For a solo creator making a handful of AI videos a month it is enough to work with, but 500 credits is a modest pool once you start generating AI-creator clips regularly, so watch your usage in the first few weeks.

Scale 1x ($69.99/mo, 1,400 credits): The plan for someone producing AI video on a regular schedule. Nearly triple the credits of Max for less than triple the price, so if you are consistently running out on Max, this is the natural jump. It suits an active creator or a small brand posting AI-assisted video several times a week.

Scale 2x ($139.99/mo, 2,800 credits): Heavy production. This tier fits a creator or brand whose output is a core part of the business, generating and editing a large volume of clips each month. At 2,800 credits you have room to test and iterate without constantly checking the meter.

Scale 4x ($279.99/mo, 5,600 credits): Built for agencies and high-volume operators managing multiple accounts or clients. The largest self-serve pool, priced for teams that treat AI video as an assembly line rather than an occasional tool.

Enterprise (custom): Custom pricing with bulk discounts, dedicated support, and a tailored credit allocation. Aimed at larger teams; expect a sales conversation and likely an annual commitment.

Is Captions AI free?

Captions has a free tier, but it does not include the AI features most people are there for. The free plan covers basic editing: trimming, transitions, and part of the media library. Every AI generation, including AI creators, AI editing, and dubbing, runs on credits, and credits start with the Max plan at $24.99 a month.

That distinction matters if you are evaluating Captions for ad production. A free editing tier is fine for cutting an existing clip, but nothing in it generates video. The moment your workflow depends on AI-creator footage rather than editing footage you already have, you are on a paid plan, and the credit pool rather than the monthly price is what decides how much you can actually produce.

It is worth knowing that clip batching, one of the Max plan's headline features, is a whole product elsewhere. If turning long recordings into short vertical clips is the main job you are hiring a tool for, compare the credit math against Opus Clip pricing, which meters one credit per minute of footage you import rather than per AI action. The two bill on completely different units, and which one is cheaper depends entirely on how long your source videos are.

How much does Captions actually cost per video?

Captions does not charge a flat fee per finished video. It charges credits per AI action, and different features cost different amounts, so your real cost per clip depends on which tools you use. AI-generated creator video, AI editing, and dubbing each draw credits at their own rate, and higher-effort generations cost more. That is why the same plan can feel generous to one user and tight to another.

One helpful detail: unused credits roll over month to month, capped at up to three times your monthly allowance, which softens a light month and gives you a buffer for a heavy one. Still, the reliable way to budget is to make a few videos at the settings you will actually use, note how many credits each consumed, and multiply by your target output. Do that before committing to a Scale tier, so you buy the credit pool your workflow needs rather than the one that looks impressive on the page.

The footnote that changes what you are reading

Re-checked live on August 22, 2026, all four prices are unchanged: Max at $24.99, Scale at $69.99, Scale 2x at $139.99 and Scale 4x at $279.99, with Enterprise quoted. Underneath them sits a line that most roundups leave out, verbatim: "All prices displayed in USD. Features and prices reflect iOS plans only."

That is a material qualifier on every number on the page. What Captions publishes is its App Store pricing, and Apple's cut and regional pricing rules mean web or Android checkout can differ. If you are budgeting for a team, confirm the price on the platform you will actually subscribe on rather than the one the marketing page quotes, and do it before you multiply by twelve.

Two other points of accuracy while we are here, because both come up in real searches. There is no Captions plan called Basic. The paid ladder is Max, then the three Scale tiers, then Enterprise, and anyone looking to buy a Basic plan is probably looking at Max. And the free tier is real but narrow: the compare table lists it against Max and Scale, and on the very first row, AI usage credits, Free is listed as "None". You get the traditional editing tools, trim, zoom, transitions, teleprompter, captions in 100 plus languages, without any of the generative credits that the paid plans exist to sell.

Is Captions worth it for video ads?

Captions is a strong editing and AI-video app, and for creators who want fast captioning, clean edits, and AI-creator clips, the Max or Scale plans are reasonable. For paid social ad testing specifically, weigh two things.

First, ad testing is a volume game. You are not making one perfect video, you are making many rough variations to find a winner, then refreshing constantly as creatives fatigue. That means you care about credits-per-ad and how quickly you can produce a batch of genuinely different angles, not just the quality of a single edit. Second, a high-performing UGC ad is more than a well-captioned clip. It needs a written hook, a specific angle built around your product, and a native vertical format aimed at the feed. Captions gives you excellent editing and AI-creator tools; you still own the angle, the script, and the ad strategy.

This is where a purpose-built ad tool differs from a general video editor. If your job is running Meta and TikTok creative, compare Captions against tools designed around the ad workflow rather than the editing workflow. Our Captions AI alternative breakdown lays out where each fits, and the roundup of the best AI UGC ad generators compares the field on price and output. It also helps to price the ad-native tools directly: we have the same credit-by-credit treatment for Creatify pricing and Arcads pricing.

Captions pricing vs. the ad-tool approach

The tradeoff is scope. Captions prices a broad editing and AI-video app, so you pay for a deep toolkit of editing, captioning, dubbing, and creator features, metered through credits. An ad generator prices the narrower job of turning a product into ready-to-run video ads. If you want a powerful editor and AI-creator clips for general content, Captions earns its price. If you specifically need a stream of creator-style ads to feed a testing pipeline, a tool that writes the hook, casts the creator, and outputs a captioned vertical ad end to end will usually get you to a launchable batch faster.

Whichever tool you land on, remember that the video is one line item in a bigger picture. Creators juggling brand deals, ad revenue, and product sales often lose track of what each channel actually pays, which is why an income tracker built for creators and sellers can be as useful as the editing app itself when you are deciding how much to reinvest in creative.

The bottom line on Captions pricing

Captions' AI plans are clear once you translate them: Max ($24.99) is the entry to the AI features, and the Scale plans ($69.99, $139.99, $279.99) buy proportionally larger credit pools for heavier output, with Enterprise quoted. The trap is treating credits like finished videos. Estimate your own credits-per-clip, use the rollover to smooth uneven months, and check whether you are buying through the App Store or the web, since totals can differ. And if your real goal is ad creative rather than general editing, weigh Captions against tools built for the ad workflow.

AdsGen takes the ad-specific route: paste a product URL and it writes the angle and hook, casts a realistic creator, and renders finished, captioned vertical UGC ads ready to upload, so a testing batch is minutes of work rather than an editing session. For how the whole category prices out, see our full guide to AI UGC ad generator pricing, or read the AdsGen pricing page for what a flat, non-metered plan covers each month.