Captions AI Pricing in 2026: Every Plan, Credits, and What It Really Costs

Captions AI pricing in 2026 centers on four credit-based plans: Max at $24.99/mo with 500 credits, then Scale plans at $69.99 for 1,400 credits, $139.99 for 2,800, and $279.99 for 5,600, plus a custom Enterprise tier. There is also a cheaper captions-only tier for basic editing that includes no AI credits. The number that decides your real cost is credits, because every AI generation and edit draws from the monthly pool. Here is what each plan includes, how the credit math works, and what it means if your goal is video ads.

Captions is an AI video and editing app, popular for auto-captioning, AI editing, eye-contact correction, and its AI-creator and dubbing features. Marketers use it to produce social video and short ads, which is where the pricing gets worth reading closely, because ad testing needs volume and Captions meters the AI features by credits rather than by finished videos. All numbers below were checked on Captions' pricing page in July 2026. Verify them yourself before you buy, since AI tools reprice often, and note that Captions historically prices through the App Store, so mobile and web totals can differ.

Captions AI pricing plans at a glance

Captions also offers cheaper entry options for people who only want captions and basic editing without the AI-generation features. Those tiers cost far less but include no AI credits, so if your plan is to generate AI-creator or AI-edited video, the practical starting point is the Max plan at $24.99. The Scale plans are the same product with proportionally larger credit pools, priced almost linearly: roughly double the credits for double the money at each step.

What each Captions plan includes

Max ($24.99/mo, 500 credits): The entry point for the AI features. It unlocks AI editing, the AI-creator tools, dubbing, and the rest of the generation suite, backed by 500 monthly credits. For a solo creator making a handful of AI videos a month it is enough to work with, but 500 credits is a modest pool once you start generating AI-creator clips regularly, so watch your usage in the first few weeks.

Scale 1x ($69.99/mo, 1,400 credits): The plan for someone producing AI video on a regular schedule. Nearly triple the credits of Max for less than triple the price, so if you are consistently running out on Max, this is the natural jump. It suits an active creator or a small brand posting AI-assisted video several times a week.

Scale 2x ($139.99/mo, 2,800 credits): Heavy production. This tier fits a creator or brand whose output is a core part of the business, generating and editing a large volume of clips each month. At 2,800 credits you have room to test and iterate without constantly checking the meter.

Scale 4x ($279.99/mo, 5,600 credits): Built for agencies and high-volume operators managing multiple accounts or clients. The largest self-serve pool, priced for teams that treat AI video as an assembly line rather than an occasional tool.

Enterprise (custom): Custom pricing with bulk discounts, dedicated support, and a tailored credit allocation. Aimed at larger teams; expect a sales conversation and likely an annual commitment.

How much does Captions actually cost per video?

Captions does not charge a flat fee per finished video. It charges credits per AI action, and different features cost different amounts, so your real cost per clip depends on which tools you use. AI-generated creator video, AI editing, and dubbing each draw credits at their own rate, and higher-effort generations cost more. That is why the same plan can feel generous to one user and tight to another.

One helpful detail: unused credits roll over month to month, capped at up to three times your monthly allowance, which softens a light month and gives you a buffer for a heavy one. Still, the reliable way to budget is to make a few videos at the settings you will actually use, note how many credits each consumed, and multiply by your target output. Do that before committing to a Scale tier, so you buy the credit pool your workflow needs rather than the one that looks impressive on the page.

Is Captions worth it for video ads?

Captions is a strong editing and AI-video app, and for creators who want fast captioning, clean edits, and AI-creator clips, the Max or Scale plans are reasonable. For paid social ad testing specifically, weigh two things.

First, ad testing is a volume game. You are not making one perfect video, you are making many rough variations to find a winner, then refreshing constantly as creatives fatigue. That means you care about credits-per-ad and how quickly you can produce a batch of genuinely different angles, not just the quality of a single edit. Second, a high-performing UGC ad is more than a well-captioned clip. It needs a written hook, a specific angle built around your product, and a native vertical format aimed at the feed. Captions gives you excellent editing and AI-creator tools; you still own the angle, the script, and the ad strategy.

This is where a purpose-built ad tool differs from a general video editor. If your job is running Meta and TikTok creative, compare Captions against tools designed around the ad workflow rather than the editing workflow. Our Captions AI alternative breakdown lays out where each fits, and the roundup of the best AI UGC ad generators compares the field on price and output.

Captions pricing vs. the ad-tool approach

The tradeoff is scope. Captions prices a broad editing and AI-video app, so you pay for a deep toolkit of editing, captioning, dubbing, and creator features, metered through credits. An ad generator prices the narrower job of turning a product into ready-to-run video ads. If you want a powerful editor and AI-creator clips for general content, Captions earns its price. If you specifically need a stream of creator-style ads to feed a testing pipeline, a tool that writes the hook, casts the creator, and outputs a captioned vertical ad end to end will usually get you to a launchable batch faster.

Whichever tool you land on, remember that the video is one line item in a bigger picture. Creators juggling brand deals, ad revenue, and product sales often lose track of what each channel actually pays, which is why an income tracker built for creators and sellers can be as useful as the editing app itself when you are deciding how much to reinvest in creative.

The bottom line on Captions pricing

Captions' AI plans are clear once you translate them: Max ($24.99) is the entry to the AI features, and the Scale plans ($69.99, $139.99, $279.99) buy proportionally larger credit pools for heavier output, with Enterprise quoted. The trap is treating credits like finished videos. Estimate your own credits-per-clip, use the rollover to smooth uneven months, and check whether you are buying through the App Store or the web, since totals can differ. And if your real goal is ad creative rather than general editing, weigh Captions against tools built for the ad workflow.

AdsGen takes the ad-specific route: paste a product URL and it writes the angle and hook, casts a realistic creator, and renders finished, captioned vertical UGC ads ready to upload, so a testing batch is minutes of work rather than an editing session. For how the whole category prices out, see our full guide to AI UGC ad generator pricing.