Billo Pricing 2026 at $99 to $209 a Video With Packs From $500

Billo's list price for one UGC video runs from $99 for 15 seconds to $209 for 120 seconds, and its prepaid packs start at $500. You will not find those figures on the marketing site, because billo.app/pricing still returns a 301 redirect to a login screen. They come from the price list that Billo's own brand app loads from manage.billo.app/api/pricing/services, an endpoint that answers without a login. We read it in September 2026. Every number from that source below is a list price: your checkout, a promo code or a sales quote can differ.

Most brands do not pay Billo per video at checkout. You buy a pack, the money lands in a balance (with bonus credit on larger packs), and each order draws it down. So the real cost depends on the pack, and the real risk sits in the expiry and refund terms, both of which changed in 2026.

How much does Billo cost per video?

Here is the base price for one creator video by length, as listed in the data Billo's app loads.

The 90 and 120 second lengths are new. Billo's help article on video lengths added them in an update dated August 11, 2026. The same price list carries lower organic-video prices at 4 and 7 videos, roughly 5% and 10% off the base rate.

Third-party roundups still quote figures such as $59 per video. Nothing in the current price list matches that. The other number those roundups repeat, packs from $500 up to $30,000, does match what the app shows today.

What the add-ons cost

The base price buys one video from a regular creator. Almost everything else is an add-on, and some are not priced by Billo at all.

Editing is priced inconsistently: the price list shows $75 for expert editing, while a help article advertises an expert-edited ad for $89 in 2 working days. The complexity bonus is what Billo's help centre recommends adding for demanding briefs, up to $190 per video.

The paid-social add-ons are the ones that make budgets drift. Whitelisting, Spark Ads and organic posting are each priced by the individual creator, and the permission runs for 30 days, extendable. So a list price of $139 is the floor, not the invoice. A 30 second video from a premium creator with expert editing and extra crops comes to $289 at list ($139 + $50 + $75 + $25) before any creator-set usage fee.

Billo packs and how much bonus you get

These are the packs shown in the app, all valid for 12 months according to the same price list.

The bonus is what lowers your real unit cost. Divide the list price by the balance you get per dollar paid and you get the effective cash price of a video on each pack.

The app's "up to" counts are simply the balance divided by $99. Order longer videos, premium creators or editing and the count drops fast.

The same data holds packs that are not shown in the app: a $250 Pilot, Meta agency packs at $2,500, $5,000 and $10,000 with a 20% bonus, and a $1,000 Snapchat pack. If you came through a Meta or Snapchat partner program, ask which pack applies.

Bonuses have also shrunk at the bottom of the range. An archived copy of the public pricing page from April 26, 2025 showed Essential at $1,000 with a $125 bonus and Professional at $2,500 with a $450 bonus. Today those bonuses are $100 and $300. By late June 2025 the pricing page had become the redirect it still is.

Do Billo credits expire?

Yes, after 12 months unless stated otherwise at purchase. That is what Billo's help centre says, and it is written into section 5.2 of the Terms of Service effective September 23, 2026. The price list agrees: every pack shown in the app, Venture included, carries a 12 month validity. The only pack listed at 18 months is an unlisted $30,000 Quarterly Pack.

You will still see 3 month and 18 month expiry figures quoted around the web. They come from legacy FAQ items on Billo's older WordPress site, dated 2023 and March 12, 2025, which were never removed. The help centre and the Terms are the current documents; if a sales rep quotes anything else, get it in writing.

The practical test is burn rate. A Venture pack holds up to 358 short videos, about 30 a month. If you will not order that many, the bigger bonus is a discount on videos you never make.

Are Billo packs refundable?

More than they used to be. Billo's Refund Policy (updated February 13, 2026) and section 5.3 of its Terms say:

• Unused balance is fully refundable within 30 days of purchase.
• After 30 days, unused balance is refundable minus a 25% administration fee.
• Bonus credit is excluded from any refund.
• Expired packs are not refundable.

Older FAQ items still answer "No" to whether unused credits are refundable. They predate the policy. Two narrower rules sit alongside it. If a creator fails to deliver, the money goes back to your Billo balance, not to your card. If no creator is selected within 30 days of your order, you are entitled to a refund or compensation under section 6.9, which the Terms name as the one exception to charges being final. Save a copy of the refund policy with your receipt.

Is Billo a subscription?

Packs are not. You prepay and draw down, with no automatic charges. Billo does now sell a subscription, though, and it is not Billo+.

The Launch plan terms come from a help article dated July 15, 2026: $300 a month for the first 3 months, then $500 a month, renewing automatically and not refundable once charged. The managed service is billed monthly in advance and can be cancelled anytime after the first month. Billo+ at $499 a month survives only in an orphaned 2023 FAQ item; billo.app/billo-plus/ redirects to the homepage and the price list has no Billo+ entry.

What the price includes

• Turnaround: 7 to 12 days after the creator receives your product.
• Revisions: up to 2 reshoot requests and 2 edit requests per piece. They do not cover stylistic changes, and a delivery auto-approves if you do not respond within 3 business days.
• Raw file: every order includes the creator's basic video with no captions or music. With editing you get both the Original and the Final.
• Rights: under section 8.1 the creator irrevocably assigns IP worldwide for its full duration, including paid media and likeness. Section 8.3 says Billo does not guarantee that assignment, and under 8.4 you grant Billo a perpetual licence to use your videos to promote Billo.
• AI edits: altering the creator's depiction with AI needs their separate written consent.
• Liability: capped at EUR 500. The contracting company is Billo.app, UAB, in Kaunas, Lithuania, under Lithuanian law and courts.

Read 8.3 and 8.4 twice. You pay for full rights, the platform does not warrant them, and Billo keeps a licence to show your ad in its own marketing.

How much of the price reaches the creator

The same price list shows creator payouts. Regular creators earn $30, $40 and $55 for 15, 30 and 60 second videos, about 29% to 33% of the brand list price. Premium creators earn $70, $80 and $90. With the $50 premium add-on, a premium 15 second video costs a brand $149 at list and pays the creator $70, about 47%.

The rest pays for vetting, matching, dispute handling and the platform. If you would rather do that work yourself, the route is finding and booking freelance videographers yourself and absorbing the briefing, contracting and chasing Billo was doing. That is cheaper per video and considerably more expensive in hours.

Who Billo is priced for

Billo's for-brands form asks for your usual monthly social ad spend before it will take an enquiry. The smallest bracket on offer is $15K to $30K, rising through $30K to $75K, $75K to $300K and $300K+. There is no option below $15,000 a month. Self-serve packs from $500 are open to anyone, but the sales team is set up for brands already spending seriously on paid social.

Reputation is mixed rather than bad. Trustpilot shows 4.0 from 520 reviews, split 74% five-star and 13% one-star, and many of the five-star reviews come from creators rather than brands. Our Billo review covers what buyers report about delivery and quality.

What Billo pricing means if you are comparing it to AI UGC

Billo sells human creators filming your actual product. If you need a real person demonstrating texture, taste or fit, or a creator's own audience to see the post, a marketplace is the right purchase and an AI tool is not a substitute. The trade is on cost per test and on speed.

Paid social needs volume: a dozen hooks per offer, most of them losing. On a prepaid pack each test costs $83.66 to $139 in cash for a 15 or 30 second video, winner or loser. That pushes brands to test angles synthetically first and commission creators for the few that proved out.

How to price a Billo pack properly before you buy

• Which length, creator tier and editing do we need, and what does that cost per video at list?
• Which pack gives a bonus we will actually spend inside 12 months?
• What will each creator charge for whitelisting, Spark Ads or posting, and for how long?
• Does our checkout match the list price, and is a partner pack available to us?

Then divide the cash you pay by the usable creatives you will realistically ship inside 12 months, not by the "up to" count.

Billo pricing FAQ

How much does Billo cost per video? $99 for 15 seconds, $139 for 30, $169 for 60, $189 for 90 and $209 for 120, according to the price list Billo's brand app loads. Pack bonuses bring the effective 15 second price down to between $90 and $83.66. Add-ons and creator usage fees come on top.

How much is Billo+? It was $499 a month, but it appears to be discontinued. Its page redirects to the homepage and the current price list has no Billo+ entry. The current subscription is CreativeOps.

What is the smallest Billo purchase? The Basic pack at $500 is the smallest shown in the app. The price list also holds an unlisted $250 Pilot pack.

Can I get a refund on a Billo pack? Unused balance is fully refundable within 30 days of purchase. After that a 25% administration fee applies, bonus credit is excluded, and expired packs cannot be refunded.

What is the cheapest way to get UGC-style ads without a prepaid pack? A monthly plan you can cancel, where the unit is a finished ad rather than a balance with an expiry date. That is the model we built our Billo alternative around, and you can see what AI UGC ad generators cost across the category before you commit to either approach.

If you run creative for several clients rather than one brand, pack balances and expiry dates multiply by the number of accounts, which is why it comes up so often in UGC ads for agencies. For a single store, the fastest way to see whether generated creative clears your bar is to paste a product URL into the tool at the top of this page and look at what comes back.