Hedra Pricing 2026: Plans, Credits and Cost

Hedra pricing in 2026 is four published tiers, all billed monthly: Basic at $15 a month for 1,500 credits, Creator at $30 for 5,400 credits, Professional at $75 for 14,400 credits, and a Teams plan that is also $75 for 14,400 credits. Enterprise is quoted. There is no annual discount anywhere on the page, credits are deducted by the second of video generated rather than per clip, and subscription credits do not roll over. We read the pricing page live on August 22, 2026.

Hedra is an inference platform. It sells access to visual and language models, best known for its Character models, which animate a still image into a talking, expressive performer. That makes it a real option for advertisers who want creator-style talking-head footage without booking a person, and it puts Hedra in the same shopping cart as HeyGen, Creatify and Arcads. The pricing, though, works nothing like theirs, and there are three clauses on the page worth reading before you subscribe.

Hedra pricing plans at a glance

Every one of those four priced cards says "Billed Monthly". Commercial use is included on all of them, including the $15 plan, which is not a given in this category.

Professional and Teams are the same plan at the same price

Hedra's pricing page splits into two columns, For Individuals and For Business. Professional sits at the top of the individual column. Teams sits in the business column. Both are $75 a month. Both carry 14,400 credits a month. Both say "Fastest generation", both say "Commercial use", both say "Teams Plan Access", and both wear a "Best value" badge. There is no listed difference between them at all.

That is unusual and it is worth stating plainly, because in most of this category the business tier is where the price jumps. HeyGen's Business plan costs twice as much per credit as its Pro plan. Higgsfield and Creatify both quote business plans separately. Hedra appears to have simply pointed both audiences at the same $75 rung. If you are buying for a small team, you are not paying a team premium, and you should not let a sales page convince you otherwise. The real step change is Enterprise, which brings private deployments, single sign-on, forward deployed engineers and a legal and security review, and which is quoted rather than listed.

Speed is a paid feature, and the cheap plan says so out loud

The first differentiator on every Hedra plan card is not credits or features. It is latency. Basic says "Slower generations". Creator says "Faster generation". Professional and Teams say "Fastest generation". Enterprise promises "Fastest inference".

Most vendors bury queue priority in a support article. Hedra puts it on the card as the leading line, which is honest, and it changes how you should read the $15 plan. Basic is not simply a smaller Creator plan. It is a smaller Creator plan that also makes you wait. If your workflow is iterating on a hook in the afternoon before a launch, render time is a real cost, and the jump from $15 to $30 buys 3.6 times the credits and moves you out of the slow lane at the same time. That is the steepest value step on the page by a distance.

How much does a Hedra video cost?

Hedra bills by the second of finished video, not by the generation. Its FAQ puts it plainly: "Credits are deducted based on the generated video length. For example, if you generate a 10 second video with Character-3, you'll only be charged for 10 seconds of video and not for a full minute."

That is genuinely buyer-friendly and it is rarer than it should be. It means a 6 second hook test costs 6 seconds worth of credits, so you can iterate on openings cheaply instead of paying a minimum billing increment every time you tweak a line.

What Hedra does not do is publish a per model credit rate on its pricing page. There is no table showing what a second of Character-3 costs, or how that compares against its image or audio models. The absence matters, so treat any cost per video figure you see quoted for Hedra as an estimate rather than a published number. What you can compute exactly is cost per credit, which is 1.00 cent on Basic, 0.56 cents on Creator and 0.52 cents on Professional. Once you have rendered a couple of clips at the settings you will really use, multiply your observed credit burn by those figures and you have a reliable unit cost. Do that before you scale, not after.

Do Hedra credits roll over?

No, and the answer has two halves. Subscription credits reset every cycle: "Credits from your monthly subscription do not carry over between billing cycles. At the start of each cycle, your monthly credits will reset to your plan's designated amount." Credits bought in a credit pack behave differently and "will not expire". Hedra also spends plan credits first: "Credits from credit packs will only be used after your monthly plan credits are depleted."

So the credits you pay extra for outlive the credits you already paid for. That is the same shape TopView uses, where top-up credits stay valid for 24 months while plan credits reset monthly, and it is becoming a category default rather than a quirk. For an advertiser it means the smart configuration is a plan sized to your floor of demand, topped up with packs for launch months, rather than a large plan carrying idle credits that die every 30 days.

The cancellation clause that "never expire" hides

This is the clause most likely to cost someone money, and it is the first answer in Hedra's FAQ: "Upon cancelling Hedra, you will lose access to most functionality of the platform, apart from limited watermarked generations. You'll need to resubscribe to use any non-expiring credits remaining on your account."

Read that against the credit pack policy. Pack credits never expire, but they are only spendable while you hold an active subscription. Cancel with a large balance and that balance is not lost, it is frozen behind a future subscription payment. If you buy packs to cover a launch, spend them inside the subscription period you bought them in, or accept that you are pre-paying for a month you may not otherwise need.

Hedra has no annual plan, and that cuts both ways

Every priced card on Hedra's pricing page reads "Billed Monthly". There is no annual toggle and no prepay discount. In a category where the annual push is relentless, TopView advertising up to 66 percent off, Higgsfield 20 percent, InVideo 15 percent, CreateUGC quoting annual prices by default, Hedra is an outlier.

The upside is real: no lock-in, no twelve month commitment, and no arithmetic to untangle between a monthly headline and an annual charge. Cancel after a campaign ends and you have lost nothing. The downside is equally real: on a tool you will use every month, your competitors' annual prepay is a meaningful discount and you cannot get one here. Priced over a year, Hedra Professional at $900 sits above TopView Ultra at $599.90 and below Higgsfield Ultra at $1,188, and it is the only one of the three where the monthly number and the yearly number are the same arithmetic.

One more oddity worth noting for accuracy. The page's own browser title reads "Hedra Pricing | Free Plan, No Credit Card" and its subhead says "Start free, upgrade anytime", yet no free plan card appears among the five it renders. A free tier evidently exists; its limits are simply not specified anywhere on the page that is supposed to specify them. Hedra also states it has over 20 million users, developers and businesses.

Is Hedra worth it for video ads?

For talking-head footage, Hedra is priced well and priced clearly. Second-level billing, commercial use on the entry plan, no annual lock-in, and a business tier that costs the same as the individual tier are all points in its favor, and 0.52 cents a credit on Professional is competitive against anything in this category.

The gap is the same one every model platform has. Hedra renders a performance from an image and a script. It does not decide what your ad should say. Paid social creative lives or dies on the first two seconds, on picking an angle that matches the objection your buyer actually has, and on a native vertical cut with burned-in captions that survives the sound-off scroll. None of that is inference, and none of it appears on a rate card.

That is the honest way to slot Hedra into a stack: a strong, fairly-priced renderer for the moment you already know what you want the person on screen to say. If you are still deciding that, compare it against tools built around the ad workflow rather than the model workflow. Our AI UGC ad generator pricing guide covers how the category prices out, and the roundup of the best AI UGC ad generators compares the field on output rather than credits.

How Hedra compares to the rest of the field

Set side by side against the vendors we have read live this year, Hedra lands as the simplest purchase in the category. HeyGen publishes a per-minute burn rate but runs a Pro ladder to $4,300 a month for a 12 percent volume discount. Captions tiers by usage multiple, from $24.99 to $279.99, and notes that its listed prices reflect iOS plans. Higgsfield prints "Lowest cost per credit" on all three of its plan cards, including the one that costs twice as much per credit as the others. TopView publishes the most complete rate card of any of them and then blocks API access on its two most expensive plans. Against that, four flat monthly prices and per-second billing is refreshingly boring.

Boring is a compliment in pricing. What it does not solve is the part of ad production that sits upstream of any render. Hedra sells a developer platform alongside the studio, and anyone wiring that API into a real pipeline discovers the hard part is the input, not the inference: getting clean, structured copy and imagery out of your own catalog pages so a script has something accurate to say is its own scraping and extraction job. The render is the cheap part. Knowing what to put in front of the model is not.

The bottom line on Hedra pricing

Hedra is $15, $30 or $75 a month, billed monthly, with 1,500, 5,400 and 14,400 credits respectively and a Teams plan that duplicates the $75 rung exactly. Credits burn by the second, subscription credits reset each cycle, pack credits never expire but need a live subscription to spend, and there is no annual discount to chase. Creator at $30 is the value plan: it triples and a bit the credits of Basic and gets you out of the slow generation queue for another fifteen dollars.

AdsGen solves the other half. Paste a product URL and it reads the page, picks a proven angle, writes the hook and the script, casts a realistic creator, and renders finished 9:16 UGC ads with burned-in captions, ready to upload to Meta, TikTok, Reels and Shorts. Plans are counted in finished ads rather than credits, so there is no rate card to reverse engineer. See the AdsGen plans, or the TopView AI vs Higgsfield comparison if you are weighing two credit-based renderers against each other.