Hedra Pricing 2026 With New Plans From $20 and Credit Costs

Hedra pricing in 2026 is a new lineup of four published tiers, all billed monthly on the public page: Basic at $20 a month for 2,000 credits, Pro at $50 for 7,200 credits, Ultra at $100 for 18,000 credits, and a Teams plan at $75 for 14,400 credits. Enterprise is quoted. The old Basic $15, Creator $30 and Professional $75 cards are gone. Credits are deducted by the second of video generated, a 30-second Character-3 ad at 720p works out near $1.25 on Pro and $1.00 on Ultra, and subscription credits do not roll over. The app still offers yearly billing at 20 percent off, but Hedra has not published annual dollar figures for the new plans.

Hedra is an inference platform. It sells access to visual and language models, best known for its Character models, which animate a still image into a talking, expressive performer. That makes it a real option for advertisers who want creator-style talking-head footage without booking a person, and it puts Hedra in the same shopping cart as HeyGen, Creatify and Arcads. The pricing, though, works nothing like theirs, and there are three clauses on the page worth reading before you subscribe.

Hedra pricing plans at a glance

Every one of those four priced cards says "Billed monthly". Commercial use is listed on all of them, including the $20 plan, which is not a given in this category. The Ultra card adds "Allowances up to 57,600 credits/month" and "Teams Plan Access", but the page does not print what the larger allowance costs. Hedra's pricing code also holds a fifth card, Go, at $8 for 800 credits (1.00 cent a credit), described as a workspace "for personal projects" with a standard queue. It is a conditional offer shown only to targeted visitors, not part of the public card row, and unlike the other cards it does not list commercial use, so do not plan ad production on it.

This is a new ladder, not a price tweak. Until late September the page listed Basic at $15 for 1,500 credits, Creator at $30 for 5,400 and Professional at $75 for 14,400. The replacement lineup sat switched off in Hedra's pricing code before it went live, and it is now the only one on the page. Creator and Professional no longer appear at all.

Teams is now cheaper per credit than Ultra

Hedra's pricing page splits into two columns, For Individuals and For Business. Ultra sits at the top of the individual column at $100 for 18,000 credits. Teams sits in the business column at $75 for 14,400 credits. Both say "Fastest generation", both say "Commercial use", both carry "Teams Plan Access", and both wear a "Best value" badge.

The difference is the arithmetic. Teams works out at 0.52 cents a credit, Ultra at 0.56 cents. The business plan is the cheapest credit on the page, which is the reverse of most of this category, where the business tier is where the price jumps. HeyGen's Business plan costs twice as much per credit as its Pro plan. Higgsfield and Creatify both quote business plans separately. Under the old lineup Teams simply duplicated Professional; now it undercuts the top individual plan. If 14,400 credits covers your month, Teams is $25 cheaper than Ultra and gives you the same speed tier. Buy Ultra only if you need the extra 3,600 credits or the larger allowance. The real step change is still Enterprise, which brings private deployments, single sign-on, forward deployed engineers and a legal and security review, and which is quoted rather than listed.

Speed is a paid feature, and the cheap plan says so out loud

The first differentiator on every Hedra plan card is not credits or features. It is latency. Basic says "Slower generations". Pro says "Faster generation". Ultra and Teams say "Fastest generation". Enterprise promises "Fastest inference".

Most vendors bury queue priority in a support article. Hedra puts it on the card as the leading line, which is honest, and it changes how you should read the $20 plan. Basic is not simply a smaller Pro plan. It is a smaller Pro plan that also makes you wait. If your workflow is iterating on a hook in the afternoon before a launch, render time is a real cost, and the jump from $20 to $50 buys 3.6 times the credits, cuts the cost per credit from 1.00 cent to 0.69 cents, and moves you out of the slow lane at the same time. That is still the steepest value step on the page.

How much does a Hedra video cost?

Hedra bills by the second of finished video, not by the generation. Its FAQ puts it plainly: "Credits are deducted based on the generated video length. For example, if you generate a 10 second video with Character-3, you'll only be charged for 10 seconds of video and not for a full minute."

That is genuinely buyer-friendly and it is rarer than it should be. It means a 6 second hook test costs 6 seconds worth of credits, so you can iterate on openings cheaply instead of paying a minimum billing increment every time you tweak a line.

What Hedra does not do is publish a per model credit rate on its pricing page. The rates live inside the app, on the model picker, and they read: Character-3 "~3 to ~6 credits per second of video", Hedra Avatar about 30 a second (although Hedra's API prices Hedra Avatar and Character-3 the same), Kling about 11, Veo about 40, MiniMax about 8 and MiniMax Pro about 16. Third-party testers put Character-3 at 3 credits a second at 540p and 6 at 720p. Cost per credit is exact: 1.00 cent on Basic, 0.69 cents on Pro, 0.56 cents on Ultra and 0.52 cents on Teams.

How much does a 30-second Hedra ad cost?

On Character-3 at 720p, a 30-second talking ad is about 180 credits, which is roughly $1.80 on Basic, $1.25 on Pro, $1.00 on Ultra and 94 cents on Teams. At 540p it is half that. These are estimates built on the in-app rate of about 6 credits a second at 720p. Switch the engine to Hedra Avatar and, at the in-app label of about 30 credits a second, the same 30 seconds is about 900 credits (roughly $9 on Basic), so Basic's whole month buys two ads. Check the rate shown in-product before you rely on either figure.

Those are ceilings, because every take you throw away burns the same seconds. Budget on a third of that count if you are testing hooks. The API is priced separately and in dollars rather than credits: Character-3 is 2.5 cents a second at 540p, 5 cents at 720p and 6.25 cents at 1080p, so a 30-second API render is $0.75, $1.50 or $1.88, drawn from a prepaid wallet whose credits expire a year after purchase.

Do Hedra credits roll over?

No, and the answer has two halves. Subscription credits reset every cycle: "Credits from your monthly subscription do not carry over between billing cycles. At the start of each cycle, your monthly credits will reset to your plan's designated amount." Credits bought in a credit pack behave differently and "will not expire". Hedra also spends plan credits first: "Credits from credit packs will only be used after your monthly plan credits are depleted."

So the credits you pay extra for outlive the credits you already paid for. That is the same shape TopView uses, where top-up credits stay valid for 24 months while plan credits reset monthly, and it is becoming a category default rather than a quirk. For an advertiser it means the smart configuration is a plan sized to your floor of demand, topped up with packs for launch months, rather than a large plan carrying idle credits that die every 30 days.

The cancellation clause that "never expire" hides

This is the clause most likely to cost someone money, and it is the first answer in Hedra's FAQ: "Upon cancelling Hedra, you will lose access to most functionality of the platform, apart from limited watermarked generations. You'll need to resubscribe to use any non-expiring credits remaining on your account."

Read that against the credit pack policy. Pack credits never expire, but they are only spendable while you hold an active subscription. Cancel with a large balance and that balance is not lost, it is frozen behind a future subscription payment. If you buy packs to cover a launch, spend them inside the subscription period you bought them in, or accept that you are pre-paying for a month you may not otherwise need.

Does Hedra have an annual plan?

Yes, but not on the pricing page. Every priced card there still reads "Billed monthly" and there is no toggle. The upgrade screen inside the app carries "Bill yearly and save 20%" and mentions quarterly billing too. On a yearly plan the credits arrive upfront: the app says "all yearly credits are delivered upfront", and Hedra's billing documentation agrees that annual subscriptions grant the full year's credits at purchase (its example: a 4,000-credit monthly plan gives 48,000 upfront). That is far more useful for a launch-heavy ad calendar than a monthly drip.

For the old lineup we could put dollar figures on the discount. Archived copies of the pricing page from May and June 2026 listed yearly prices of $12 a month for Basic, $24 for Creator and $60 for Professional and Teams, exactly 20 percent off on every tier. Hedra has not published yearly figures for Basic $20, Pro $50 or Ultra $100. If the 20 percent holds, they would be about $16, $40 and $80 a month ($192, $480 and $960 a year), and Teams about $60 ($720 a year). Treat those as estimates, not verified prices.

Monthly remains the sensible default for most advertisers: no lock-in, and cancel after a campaign ends with nothing lost. It matters more now, because Hedra has just replaced its whole ladder, and the terms renew subscriptions at the then-current price. Priced monthly over a year, Pro is $600 and Ultra $1,200, against TopView Ultra at $599.90 and Higgsfield Ultra at $1,188. If you will use Hedra every month for a year, get the annual price in writing inside the app before you commit. Compared with the category, TopView advertising up to 66 percent off and Higgsfield 20 percent, it is a normal discount hidden in an unusual place.

The free plan is also absent from the pricing page, even though its browser title reads "Hedra Pricing | Free Plan, No Credit Card". Its limits appear only inside the app: slower generations, a limited model selection, every video watermarked, videos capped at 20 seconds, no credit packs, and "No commercial use". So free output cannot run as an ad. Paid output has its own catch. Hedra's 2024 terms required its written consent for advertising; the web terms dated 4 September 2026 dropped that clause, and paid cards say "Commercial use". But the acceptable use policy still bars content showing individuals other than yourself, with no consent route, so get advertising rights confirmed in writing. We cover both in our Hedra AI review. Hedra does not publish how many free credits you get.

What do Hedra reviews say?

Hedra's Trustpilot profile reads 1.8 out of 5 from 66 reviews, with 79 percent one-star and 9 percent five-star, read on 9 October 2026. It is a small sample next to the tens of thousands of ratings some rivals carry, but the shape is the opposite of the barbell we usually find: almost nobody who wrote in was happy. Weigh that against the terms, now dated 4 September 2026, which renew subscriptions automatically "at Hedra's then-current price", and a cancel screen that states "We cannot offer refunds for prior subscription periods after renewal." Cancel before the renewal date, not after it, and failed generations are usually refunded in credits automatically.

Is Hedra worth it for video ads?

For talking-head footage, Hedra is priced well and priced clearly. Second-level billing, commercial use on the entry plan, monthly billing by default, and a business tier that is cheaper per credit than the top individual tier are all points in its favor, and 0.52 cents a credit on Teams is competitive against anything in this category. The catch in the new lineup is the entry price: the cheapest paid plan with commercial use rose from $15 to $20, and a 30-second ad on it still costs about $1.80.

The gap is the same one every model platform has. Hedra renders a performance from an image and a script. It does not decide what your ad should say. Paid social creative lives or dies on the first two seconds, on picking an angle that matches the objection your buyer actually has, and on a native vertical cut with burned-in captions that survives the sound-off scroll. None of that is inference, and none of it appears on a rate card.

That is the honest way to slot Hedra into a stack: a strong, fairly-priced renderer for the moment you already know what you want the person on screen to say. If you are still deciding that, compare it against tools built around the ad workflow rather than the model workflow. Our AI UGC ad generator pricing guide covers how the category prices out, and the roundup of the best AI UGC ad generators compares the field on output rather than credits.

How Hedra compares to the rest of the field

Set side by side against the vendors we have read live this year, Hedra lands as one of the simpler purchases in the category. HeyGen publishes a per-minute burn rate but runs a Pro ladder to $4,300 a month for a 12 percent volume discount. Captions tiers by usage multiple, from $24.99 to $279.99, and notes that its listed prices reflect iOS plans. Higgsfield prints "Lowest cost per credit" on all three of its plan cards, including the one that costs twice as much per credit as the others. TopView publishes the most complete rate card of any of them and then blocks API access on its two most expensive plans. Against that, four flat monthly prices and per-second billing is refreshingly boring, even with a "Best value" badge on Ultra, which is not the cheapest credit on the page.

Boring is a compliment in pricing. What it does not solve is the part of ad production that sits upstream of any render. Hedra sells a developer platform alongside the studio, and anyone wiring that API into a real pipeline discovers the hard part is the input, not the inference: getting clean, structured copy and imagery out of your own catalog pages so a script has something accurate to say is its own scraping and extraction job. The render is the cheap part. Knowing what to put in front of the model is not.

The bottom line on Hedra pricing

Hedra is now $20, $50 or $100 a month for individuals, billed monthly, with 2,000, 7,200 and 18,000 credits respectively, plus a $75 Teams plan with 14,400 credits that is the cheapest credit on the page at 0.52 cents. Credits burn by the second, about $1.25 per 30-second Character-3 ad on Pro and $1.00 on Ultra, subscription credits reset each cycle, pack credits never expire but need a live subscription to spend, and an in-app annual option claims 20 percent off, with the year's credits delivered upfront, without a published price. Pro at $50 is the value step for a solo advertiser: 3.6 times the credits of Basic and out of the slow queue for another thirty dollars. A small team should look at Teams before Ultra.

AdsGen solves the other half. Paste a product URL and it reads the page, picks proven angles, writes a batch of hooks and scripts, casts a realistic creator for the ones you pick, and renders them as 9:16 UGC ads with burned-in captions, ready to upload to Meta, TikTok, Reels and Shorts. Plans are counted in script batches and a fixed number of rendered videos rather than credits, so there is no rate card to reverse engineer. See the AdsGen plans, or the TopView AI vs Higgsfield comparison if you are weighing two credit-based renderers against each other.